Introduced in 1988, Davidoff Cool Water for men has
established a prominent reputation in a relatively short time it has been
around. Over the 30 year it has been in production, sales have been steady and
it has been a popular choice for men across several demographics. But what
makes this recent classic such a hit?
Reviving
fresh fragrances
Like all major scent categories and types,
fresh fragrances have a place in the perfume industry. However, over the last
40-50 years, there have been changing attitudes towards this scent type, often
in favour of more heavy, musky or woody perfume choices.
Recently, products such as Cool Water have
helped to revitalise the fresh perfume sector and has become one of the most
common references for aquatic type fragrances due to its popularity. While
fresh fragrance sales will always fluctuate as social preferences and trends
change, Cool Water remains a pillar of this particular fragrance segment and
has been enjoyed by several generations of men.
What
makes it great?
Cool
Water, with it’s thematically aquatic branding, offers sharp sea breeze notes
that create a clear, fresh and revitalising scent with a lavender head, floral
heart and woody oak moss base.
A
combination of florals and cool aromatics, this is a great choice for men who
want to make an impression without resorting to heavier, more complex
compositions. Rather than disappearing soon after application, as many other
fresh and aquatic fragrances do, Cool Water offers a distinctive base of
rosemary and underlying peppermint and coriander, which mingle with the
lighter, more volatile aromatics that gradually evaporate.
How long does it
last?
Cool
Water isn’t the most long-lasting perfume in terms of its fragrance durability.
However, for this type of perfume, it offers a strong fragrance projection
throughout the day. You may lose the initial notes quite early on, and your
nose may get used to the mid notes, but the heart of the perfume will last
until you get home after a long day – or until you apply a new layer.
If
you’re looking for a fresh and distinctive fragrance for spring, Davidoff Cool Water for men is a
great choice.

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