Perfume Plus Direct Ltd

Manufacturers frequently discontinue fragrance lines for a number of difference reasons, including lack of sales, new formulas or changing perfume regulations. If your signature scent is no longer available at stores, this can be a painful shock. However, there may be a few things you can do in this situation. Check for existing stock Just because a fragrance isn’t in production anymore it doesn’t mean there isn’t a vast amount of the perfume waiting to be sold by various retailers or supplier. Remember, just like any other commercial product sold at stores, items are first typically sold in bulk to wholesalers or distributors. Finding these places is a good way to find your favourite perfume, which may even be selling at a discounted rate. Contact the maker directly Depending on the brand, you may be able to find your product on their website or by getting in touch with their sales team. If your favourite perfume brand happens to go out of circulation one da...

Introduced in 1988, Davidoff Cool Water for men has established a prominent reputation in a relatively short time it has been around. Over the 30 year it has been in production, sales have been steady and it has been a popular choice for men across several demographics. But what makes this recent classic such a hit? Reviving fresh fragrances Like all major scent categories and types, fresh fragrances have a place in the perfume industry. However, over the last 40-50 years, there have been changing attitudes towards this scent type, often in favour of more heavy, musky or woody perfume choices. Recently, products such as Cool Water have helped to revitalise the fresh perfume sector and has become one of the most common references for aquatic type fragrances due to its popularity. While fresh fragrance sales will always fluctuate as social preferences and trends change, Cool Water remains a pillar of this particular fragrance segment and has been enjoyed by several genera...

If you go back 40 years or so, the retail trade – the shops in your local high street – sold goods at their standard price all the year round except for two weeks in January - the January Sales – and two in July – the Summer Sales. These were the times when they reduced prices on items which were not selling as well as they hoped in order to offload them, bring in some extra money, and invest in new stocks that they hoped would sell better. And that was it . Today, we have sales and special offers on an almost continual basis. So you have companies that sell furniture, advertising on TV that this or that special offer is definitely closing in two weeks. And to be fair, it does. What they don’t tell you is that two weeks after that there will be another “special offer” that sees the price at around the same level as the last one, or even lower. Read more…. miniature perfume set