BUYING GOODS ONLINE CAN SAVE YOU A FORTUNE

If you go back 40 years or so, the retail trade – the shops in your local high street – sold goods at their standard price all the year round except for two weeks in January - the January Sales – and two in July – the Summer Sales. These were the times when they reduced prices on items which were not selling as well as they hoped in order to offload them, bring in some extra money, and invest in new stocks that they hoped would sell better.

And that was it.

Today, we have sales and special offers on an almost continual basis. So you have companies that sell furniture, advertising on TV that this or that special offer is definitely closing in two weeks. And to be fair, it does. What they don’t tell you is that two weeks after that there will be another “special offer” that sees the price at around the same level as the last one, or even lower.

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